wpSEO

Wordpress is simple, minimalistic and yet extremely powerful. However, being easy-to-use, the engine has also some huge disadvantages - e.g. “naked” Wordpress is very inefficient when it comes to SEO (Search Engine Optimization). Reason: there is simply too much to tweak, too many plugins to use and too many details to take care of. Title, Meta-Description and Keywords determine the way your posts are shown in search engines, and thus how appealing they appear for random users. The better description your weblog provides, the better idea users will have about the content of your post, which results in the amount of your page impressions. Furthermore, if your Wordpress automatically generates several URLs for a single post (date, id, title of the article), you might run into serious problems with search engines. In fact, sites with the so-called Duplicate Content are often penalized and can be excluded from the search index for several months. Therefore it’s extremely important to have a profound understanding of what can and should be done to avoid penalization and ensure optimal presentation in search engine results. Popular Wordpress Plugins Optimal Title and Head META Description offer help, but their possibilities are limited. So if you’d like to have a more comprehensive solution, you should consider the not-so-well-known wpSEO-plugin, which is an effective Wordpress-plugin which can help you to achieve optimal results in search engines. The plugin comes from Germany, was written by Sergej Müller and has been recently released in Version 2.0. So, what can you do with wpSEO?